There are a multitude of reasons why clean beaches are important to Somerset.  Not only do they support a healthy environment on land and in the sea, they also create thriving places to live, work and play. Our public polling discovered that 73% of people thought that marine and beach litter needed to be tackled in Somerset for cleaner beaches for everyone to enjoy.

Through our projects, community beach clean groups and campaigns we look to engage everyone who uses the Somerset coast, taking a shared approach to:

• Empower local people, businesses and communities to take action to reduce beach litter and improve bathing water quality.
  
• Encourage people to get involved with the campaign, supporting projects that get people interested.
  
• Educate about the impact of litter and water quality across all age groups.
  
• Promote positive solutions and share our successes, results and research.